When it comes to branding, cocacola is a good example of how important it is to. Coca cola zero brand identity and design standards. The cocacola company rit center for imaging science. Approved digital files of the core brand elements and customizable graphics for fleet are. Odehov rq odeho vxevwudwhv iroorz the guidelines and ink. Simply put, the brand identity and design standards exist to provide clear, reliable and enduring guidance on how to use the brand elements and how to design for the coca cola zero brand identity. We use cocacola femsas assets efficiently to contribute to the achievement of its objectives. Cocacola unites brand portfolio with new visual product design beverage giant to use the red disc iconography as part of one brand strategy aimed at bringing subbrands back to the core nadia cameron cmo. If cocacola were to lose all of its productionrelated assets in a disaster. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for cocacola coke, a sweetened carbonated beverage that is a cultural institution in the united states.
Pdf corporate brand value shifting from identity to innovation. Sub brand logo usage guidelines if you have a parent company and subsidiaries. Understanding the relationship between brand identity and. Part of the reason the cocacola company is so successful is because their brand identity invades the mind of their consumers by being bold and unique. Next, ensure the right people have access to the source files so theyre. Cocacola targeted women in the 1950s with slogans like refresh yourself while shopping and take some home for the family. This will be a living document updated regularly as new design collateral are created and new design challenges are met and resolved. Cocacola zero brand identity and design standards v1.
Beverage giant to use the red disc iconography as part of one brand strategy aimed at bringing subbrands back to the core. Create emotional resonance with the fewest possible. The primary logo consists of two main graphic elements. Simply put, the brand identity and design standards exist to provide clear, reliable and enduring guidance on how to use the brand elements and how to design for the cocacola zero brand identity. Pdf cocacola zero brand identity and design standards. Brand manual corporate identity guidelines pdf download. Please register or login to download files from this category. Brand s visual identity is essential to establishing and maintaining a. We use cocacola femsas name and resources responsibly, always looking out for the sole benefit of the company. Supports packaging producers and design teams as an expert level resource for color separation, and printing process and procedures. Lpsdfwixo odehov rq odeho vxevwudwhv iroorz the guidelines and. The first advertisement cocacola has ever did was branding cocacola drink as a delicious and refreshing drink, they have been sharing happiness from the very start. The look and feel of the brand adopts an energetic and lively tone to reflect the businesss core values.
As seen in the case of cocacola, the management saved the brand by ending the experiment. Strong consistent branding reinforces your identity and drives positive. Cocacola zero brand identity and design standards by b. Simply put, the brand identity and design standards exist to provide clear, reliable. Cocacola unites brand portfolio with new visual product.
Supports packaging producers and design teams as an expert level resource for color separation. Cocacola unites brand portfolio with new visual product design. Approved digital files of the core brand elements and customizable graphics for. Cocacola brand identity free download as powerpoint presentation. Top download and sharing site about brand manual, corporate brand identity guidelines, graphic standards, visual identity guidelines, brand book, branding brochure, and logo usage.